SEO and visibility
Search visibility built on solid foundations.
Technical clarity, useful content and measurable priorities for sustainable organic growth.
The foundation
SEO is not a layer added at the end.
Technical accessibility, information architecture, search intent, useful content and measurement need to work together. The map makes those connections visible.
Discoverable
Can search engines reliably reach and understand the right pages?
Relevant
Does each page answer a real need with clear intent?
Connected
Do internal links reveal priority and context?
Fast enough
Does the experience support users and crawling?
SEO services
Start with the evidence you need.
SEO Audit
From €690A technical and structural review that turns visibility issues into a prioritised roadmap.
- Crawl and indexation review
- Technical and semantic analysis
- Priority action plan
Keyword Research
€390Search intent, competitor context and thematic groups that inform pages and content.
- Primary and long-tail terms
- Intent and competitor review
- Architecture recommendations
Content Strategy
From €490A prioritised content architecture and roadmap for useful organic growth.
- Topic clusters
- Editorial calendar
- Page and article opportunities
- Prioritised roadmap
SEO Content
From €150 / articleResearch-led content or optimisation aligned with real search intent.
- Topic and keyword research
- Writing or optimisation
- Metadata, headings and internal links
SEO Growth
From €290 / monthContinuous monitoring, content and optimisation where recurring work creates value.
- Performance monitoring
- Content updates and opportunities
- Periodic technical review
- Reporting and review
Technical Fixes
On consultationImplementation support for the priorities identified by an audit or technical review.
- Indexation and metadata fixes
- Internal linking and semantics
- Performance priorities
What holds a website back
Good websites can still be difficult to find.
Select a signal to see the issue, its likely impact and the practical next step.
Signal
Important pages remain unseen or inconsistently indexed.
Practical next step
Review indexation, sitemap, robots rules and canonical signals.
The process
From uncertainty to a clear roadmap.
Evidence is gathered, prioritised and turned into proportionate action.
- 01
Understand
ContextClarify the website, business model, markets and the decisions search should support.
- 02
Audit or research
EvidenceGather technical, content, query and competitor evidence around the real problem.
- 03
Prioritise
RoadmapBalance likely value, effort, dependency and risk instead of producing an unranked list.
- 04
Implement or create
ChangeFix the foundation, improve existing pages or create content against an agreed brief.
- 05
Measure and refine
LearningReview visibility, behaviour and remaining opportunity before choosing the next action.
Built for sustainable visibility.
Technical clarity, intent before volume, useful content, accessible structure and maintainability guide the work.
Technical
A foundation that can be crawled, understood and maintained.
Editorial
Content that earns attention by being genuinely useful.
Measurement
Signals that help choose the next proportionate action.
No backlink buying04No mass-produced content05No hidden intent tricks06No reporting without a decision07
Useful authority is earned through relevance.
The work prioritises clear architecture, strong pages, useful content and credible connections. Tactics that create short-lived risk are kept outside the strategy.
The Kanso Standard
Visibility should not compromise the website.
Search work stays connected to accessibility, performance, useful experience, maintainability and honest measurement.
Read the Kanso StandardFrequently asked questions
Questions about SEO work.
SEO and visibility
Turn search uncertainty into a useful next step.
Call or email Kanso to discuss the website, current evidence and the decision SEO should support.
